BRANDING IS DONE EVEN IN THE VILLAGE

cooking in the village

Hi, It's been a while? Am so sorry I've been out of touch. I trust God to bounce back. Meanwhile enjoy this piece.


 

I have a witty friend named Uzoma. He grew up in the village and just recently sent me this piece recalling an experience in the village.

 Here him: “When I was a little boy of about 12 years, I used to remember in my village, a woman called Nda Hanatu. Nda as she was fondly called made one of the best Moi Moi you can ever think of. Eat it once and you ask for more.

Am told she's still at it till date. There were others who also tried to compete with her but made little impact. I decided to give the same business a shot.  My mindset was to also have a share of that same market.

What was my innovation? To add extra value by introducing  fractions  of egg into the Moi Moi. So, I started and it soon caught fire. I always sold out whatever quantity I prepared. Simply because of this little innovation”

Now that I live in the city, a similar experience occurred in my business and I remembered that the only way to have a voice in the market place is to go the extra-mile and add value to what already exist in the market place.”

Well, friends, it’s obvious that no matter how saturated the market place is you can still create space for yourself. How?  BRANDING!!!