Friday 30 March 2012

How To Get Speaking Jobs That Guarantees Instant Pay

My New E-book For Speakers
Hi, I am back again. I hope you're doing good? I have just concluded an e-book titled: "How To Get Speaking Jobs...Even if you are unknown".

I'll also be  having a talk session as well as signing session on this book come April 6th, 2012. It's a session strictly for SPEAKERS. 

In view of this, I'd like to share an excerpt from chapter 7 of the e-book. It talks about branding. Read and learn from it!

"There are so many speakers like you out there who have not made money from speaking even as good as they are - simply because they are unknown and have not defined their brand.

I discovered from my speaking exploit that it is always better from the outset to define your speaking  and audience niche. A focused speaker has an edge almost all the time.  Doing this is with a view to create your speaking identity or brand

 
As speakers, we have our various speaking biases (even though we are versatile). We are driven by different passions. Until you self-identify what you like speaking about you may never recognize your audience or build a recognized brand. Here are a  few examples of what I mean.
Let’s take a few examples:
Fela Durotoye is an ‘A-list’  motivational Speaker. And addresses purpose and  impact. His major audience are youths and corperate organizations. Comrade Adams Oshiomole is a speaker. He likes to speak about good working condition for workers. His audience focus is employees. Dr.Sunny Obazu-Ojeagbase is a speaker. He likes to speak on entrepreneurship. His audience focus is entrepreneurs, youths, couples and young-at-heart.
Sam Adeyemi is also a speaker. He speakes on success and money matters. Audience? youths and families. Mr.Festus Keyamo is also a speaker. Speaking focus is- human right in the society. And a host of others like that.

My observation on Facebook shows that many speakers do not have a niche they make post on. This is a disadvantage for you. Why? no identity, no brand. But then again, I know of one Remi Dairo who makes facebook post on PRODUCTIVITY. He does it consistently. If an organization needs a speaker who can deliver on productivity, I bet you,  Mr.Remi will be considered- he has defined his speaking biases to be productivity."

Would you like to get a copy of my e-book and learn more about : "How to get Speaking Jobs" or would you like to attend the seminar for April 6th, 2012, in Lagos

Whichever you decide just send me a text like this: "Name, gsm, book my seat, send me details fast" (to +234 8095162285)

PS:Talk Session for Speakers: Fri. April 6th
10am prompt. Fee: N2,500(free e-book, free drink, networking, partnering etc)

Success!

Yinka

Monday 12 March 2012

You Cannot Hide From Competitors

Competition abounds in the market place

Just recently I had the privilege of speaking with  two groups of  CEOs on branding. It was obvious that they had a general perception of what branding is all about. Well, because my assignment was to put them in the know, I started with the fact that Competitors would always compel you to brand. Enjoy this piece:
 
There’s no doubt that the market place is saturated. Gone are the days when just one Business owner, Product or Service enjoy(s) monopoly of market. Even if you are the pioneer of an industry, your business, product or service faces a threat because Competitors will emerge. When they emerge, there’s every tendency for you to become Afraid.
No sector of the economy is spared from the existence of competitors.
 
 Believe it or not, Competitors will not spare you. They will do everything possible to get the ATTENTION of your clients. Your client is the LIVE WIRE of your business. 

Once you lose your clients, automatically you lose profit and when you are not making profit, you have no choice than to lose the business. What then can you do to Attract your client guard against losing your business? The solution is to BRAND. Every smart SMEs must consider 

To your Success!